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COKARE

Creation of a new brand for a Chinese international company in the health sector

The challenge was to create a BRAND from scratch to sell products based on traditional Chinese medicine in Europe.

WHAT HAVE WE DONE?

We developed the Naming, logo, Corporate Identity Manual, packaging, and website design.

COKARE, Conscious Care is the brand name, which, due to its message and elegant design, positions the products of this Chinese multinational company as high-quality and trustworthy to its target audience—women aged 35–40 and above who want to take care of themselves and are fans of natural medicinal products.

WHAT HAVE WE ACHIEVED?

Today, COKARE is a BRAND highly valued by its target audience, with significant sales from its e-commerce platform.