tthegap | Agencia de publicidad experta en diseño, usabilidad web y estrategias de internet, especialistas en contenido creativo audiovisual y viral

CRISTALMINA

Launch of an antiseptic wound care product by Laboratorio Salvat Biotech.

The challenge: To launch a product through an omnichannel campaign and achieve increased sales and brand recognition for Cristalmina.

cristalmina

WHAT HAVE WE DONE?

A viral TV spot, filmed at Rocambolesc in Girona, featuring the Roca brothers, creating a dance for Cristalmina along with an original melody. We also developed a microsite with a video contest for schools and sports associations based on the Cristalmina dance.

WHAT HAVE WE ACHIEVED?

Increased brand awareness, as shown in pre- and post-tests before and after the ad aired, and a double-digit sales increase for Cristalmina.