CRISTALMINA
Launch of an antiseptic wound care product by Laboratorio Salvat Biotech.
The challenge: To launch a product through an omnichannel campaign and achieve increased sales and brand recognition for Cristalmina.
WHAT HAVE WE DONE?
A viral TV spot, filmed at Rocambolesc in Girona, featuring the Roca brothers, creating a dance for Cristalmina along with an original melody. We also developed a microsite with a video contest for schools and sports associations based on the Cristalmina dance.
WHAT HAVE WE ACHIEVED?
Increased brand awareness, as shown in pre- and post-tests before and after the ad aired, and a double-digit sales increase for Cristalmina.