FLORAQUEEN
Florachic flower e-commerce for young people
The challenge, within the umbrella brand Floraqueen, was to create a sub-brand aimed at a younger audience more familiar with the use of new technologies.
WHAT HAVE WE DONE?
We developed a new brand, Florachic, with Naming and logo, after market research, and designed and structured a portal where the user’s UX – UI is key to its success.
WHAT HAVE WE ACHIEVED?
Flower sales from the very first day without paid campaigns, with significant revenue from “Add-ons” or additional items to the flowers, such as vases, dedication cards, and other products.