IMPELIA
Training portal. Website and CRM integration
The challenge was to create a distinctive portal in a highly competitive training sector, with a strong focus on conversion.
WHAT HAVE WE DONE?
We developed a portal with a flexible and self-manageable structure, allowing for the creation of different landing pages for each new course, with a conversion-oriented funnel. We advised the client on adopting the ideal CRM for lead management, Hubspot. Additionally, we developed a cross-selling program.
WHAT HAVE WE ACHIEVED?
We created a portal with a very high conversion rate from visitors to course information request forms.